And it's no longer undervalued.
Capital, ownership, and optionality for your creative IP. Structures designed around what you're trying to do.
The creative economy is one of the largest sectors in the world with almost no capital market infrastructure. Creative Wealth Funds give institutional and sovereign capital a way in.
The Missing Market for Creative Utility. The academic case for why creative economies have no functioning capital market, and what it would take to build one. Working paper, available on SSRN.
For rights holders, institutions, and everyone in between.